When it comes to brushing up on your marketing skills, there’s obviously an awful lot of information available online which won’t cost you anything.
While I can thoroughly recommend subscribing to a number of decent blogs to get your daily feed of information, I’m a real stickler for books. It obviously doesn’t make sense to buy a ton of various books when there’s so much free information online, but I tend to find having one really good reference book dedicated to a particular topic on your shelf can be really helpful in advancing your skills.
The question is though, how do you know which books are worth buying for your shelf and which should be left in the book shop?
With that in mind, I figured it would be useful to review a few books on the blog and post up my thoughts as/when I finish reading them.
If anyone has any suggestions or recommendations for books, then do please let me know. As it is, I’ve got a few on the list to get me started.
They are as follows:
- Advanced Web Metrics with Google Analytics by Brian Clifton
- Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik
- Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time by Anthony Robbins
- The Art of SEO (Theory in Practice) published by O’Reilly
As you can see, I’m going through a bit of a technical phase at the moment. That will change though and I’ll stick up a few words about books focused more on general matters like the 4 Hour Working Week and The One Minute Millionaire, both of which I’ve read recently.
I’m already about half way through The Art of SEO, so check back soon for the review.
